Execute go-to-market strategy to launch and support digital products and services. Provide customer insights and journeys for the purposes of targeting by the CRM team and for offer development by Merchandising.
Target Customer Segments and their Journeys.
Identify and maintain Customer segments, their journeys and insights based on observed behavior.
Be the steward of the customer journey.
Understand it in detail and identify key opportunities for additional testing and optimization across all channels.
Work with CRM data teams to enrich and influence customer segments, journeys and insights.
Work with CRM to identify opportunities for targeting Contribute to Offers by applying Customer Lens.
Apply the customer insights, journeys and identified opportunities to offer planning driven by Merchandising.
Correlate every offer to the targeted customer segments Execute the Go-To-Market strategy including the Product launch plans for the Field and the store.
Lead digital creative development process for overall program.
Partners with CRM on email, text, ecommerce and with social teams to enhance and provide segmented marketing messages for the loyalty customer through all channels.
Messaging as it appears on collateral, website, blog, client support materials, and more based on: Customer segments, Offer, and 3rd Party Partnerships.
Education: Bachelors/4 Yr Degree
Experience: 5+ years Product or Customer Marketing, Loyalty Marketing, CRM.
Experience with CRM segmentation and demonstrated impact on business results.
Previous experience translating customer insights into results driven marketing programs.
Strong analytical and organizational skills. Ability to use customer data to drive decisions and plans.
Previous experience with customer journey mapping required.
Previous experience translating customer insights into creative brief for content development and working with agencies to develop contact strategy based on insights.
We believe that to be effective leaders at 7-Eleven, we must think about the needs of our customers and our teams before we tend to our own needs. We call this Servant Leadership, and it's the foundation of everything we do here. As Servant Leaders, we are guided by core values that we live by every day. These values help us serve our customers, our teams and our communities. They are the heart of 7-Eleven and what makes us who we are.