7-Eleven

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Sr Product Marketing Mgr - Customer Segmentation

Sr Product Marketing Mgr - Customer Segmentation

ID 
2017-28739
Job Locations 
US-TX-Irving
Category 
Merchandising
Posted Date 
10/23/2017

More information about this job

Overview

Execute go-to-market strategy to launch and support digital products and services. Provide customer insights and journeys for the purposes of targeting by the CRM team and for offers developed by Merchandising.

 

Responsibilities

  • Target Customer Segments and their Journeys.
  • Identify and maintain Customer segments, their journeys and insights based on observed behavior.
  • Be the steward of the customer journey. Understand it in detail and identify key opportunities for additional testing and optimization across all channels.
  • Work with CRM data teams to enrich and influence customer segments, journeys, and insights.
  • Work with CRM to identify opportunities for targeting.
  • Contribute to Offers by applying Customer Lens.
  • Apply the customer insights, journeys and identified opportunities to offer planning driven by Merchandising. 
  • Correlate every off to the targeted customer segments.
  • Execute the Go-To-Market strategy including the Product launch plans for the Field and the store.
  • Lead digital creative development process for overall program.
  • Partners with CRM on email, text, e-commerce and with social teams to enhance and provide segmented marketing messages for the loyalty customer through all channels.
  • Messaging as it appears on collateral, website, blog, client support materials, and more based on Customer Segments, offer, and 3rd party partnerships.

 

Qualifications

  • Education: Bachelors/4 Yr Degree
  • Experience: 7-10+, Product of Customer marketing and/or loyalty marketing / CRM.
  • Computer proficiency in Microsoft Word, Excel and PowerPoint.
  • Ability to work cross-functionally to drive plans and results.
  • Strong analytical + organizational skills; ability to use customer data to drive decisions and plans.
  • Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment.
  • Previous experience with CRM segmentation, customer journey mapping, and translating customer insights into creative brief for content development