Sr Product Marketing Mgr - Customer Segmentation

2 weeks ago(1/2/2018 3:47 PM)


Execute go-to-market strategy to launch and support digital products and services. Provide customer insights and journeys for the purposes of targeting by the CRM team and for offers developed by Merchandising.



  • Target Customer Segments and their Journeys.
  • Identify and maintain Customer segments, their journeys and insights based on observed behavior.
  • Be the steward of the customer journey. Understand it in detail and identify key opportunities for additional testing and optimization across all channels.
  • Work with CRM data teams to enrich and influence customer segments, journeys, and insights.
  • Work with CRM to identify opportunities for targeting.
  • Contribute to Offers by applying Customer Lens.
  • Apply the customer insights, journeys and identified opportunities to offer planning driven by Merchandising. 
  • Correlate every off to the targeted customer segments.
  • Execute the Go-To-Market strategy including the Product launch plans for the Field and the store.
  • Lead digital creative development process for overall program.
  • Partners with CRM on email, text, e-commerce and with social teams to enhance and provide segmented marketing messages for the loyalty customer through all channels.
  • Messaging as it appears on collateral, website, blog, client support materials, and more based on Customer Segments, offer, and 3rd party partnerships.



  • Education: Bachelors/4 Yr Degree
  • Experience: 7-10+, Product of Customer marketing and/or loyalty marketing / CRM.
  • Computer proficiency in Microsoft Word, Excel and PowerPoint.
  • Ability to work cross-functionally to drive plans and results.
  • Strong analytical + organizational skills; ability to use customer data to drive decisions and plans.
  • Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment.
  • Previous experience with CRM segmentation, customer journey mapping, and translating customer insights into creative brief for content development




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