• Manager, CRM Strategy & Analysis

    Job Locations US-TX-Irving
    Posted Date 1 day ago(12/17/2018 1:57 PM)
    ID
    2018-35874
    Category
    Digital
  • Overview

    Manages the Customer Relationship Marketing strategy and analysis to drive new guests into the CRM database and deliver incremental profitability from current program members.

    Responsibilities

    Own CRM program:

    • Owns and manages the various CRM channels including Email, Push messaging, SMS, and others
    • Works collaborative with business partners to define the marketing calendar and appropriate content
    • Look at data strategically and formulate recommendations that are grounded in the customer needs
    • Leverages data and reporting to provide insight into campaign effectiveness and future opportunities.
    • Works with Loyalty program managers to increase contactability and program engagement
    • Continues to innovate and seek new ways to increase customer engagement and spend

    Qualifications

    Education:
    • Bachelors/4 Yr Degree

    Experience:

    • 7-10 years of experience, Marketing and Loyalty and at least 3-5 years of experience in CRM.
    • Proven expertise in segmentation and leveraging analysis to improve CRM performance.
    • Strong communication skills and ability to work collaboratively and influence decisions across functions that do not report directly.
    • Strong skills external partnership development and the ability to build a strategic business case.
    • Ability to manage multiple projects simultaneously and flexibility to change as required based on shifting priorities.

     

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