• Manager, CRM Strategy & Analysis

    Job Locations US-TX-Irving
    Posted Date 6 months ago(2/9/2018 5:45 PM)
  • Overview

    Manages the Customer Relationship Marketing strategy and analysis to drive new guests into the CRM database and deliver incremental profitability from current program members.



    Operationalize the CRM program: Look at data strategically and formulate recommendations that are grounded in the customer with respect to stores, franchisees, merchandising products, operations etc. Build & Develop an aggregate view of the customers on the CRM program with respect to their behaviors like purchase and employ strategies to maximize the value for customers, franchisees, 7-Eleven & Vendors Own the CRM program strategy in terms of the viability of the program for customers, vendors, franchisees & 7-Eleven. Develop the role of CRM as an ecosystem approach, and the hub of all activity. Engage with Marketing & Merchandising to leverage the CRM Platform as a channel of engagement with the consumers. Engage with Marketing, Merchandising & Ops on the Financial model of the program leading to a Sales Plan. Support Merchandising product goals toward executing the merchandising & operations strategy on the platform. Contribute to & work with Marketing to inform the value proposition of the program to customers, franchisees & operations. Contribute to & work with Loyalty Operations Mgr to have a consolidated Customer Program Strategy. Lead the vision for future iterations of the CRM program, including new technologies, data sources. Work across the organization to leverage CRM data as a driver for acquisition efforts.



    • Education: Bachelors/4 Yr Degree
    • Experience: 7-10, Marketing, Loyalty, Digital Marketing.
    • Proven expertise in segmentation development and analysis.
    • Strong skills external partnership development and the ability to build a strategic business case.
    • Strong communication skills and ability to influence decisions across functions that do not report directly.
    • Ability to manage multiple projects simultaneously and flexibility to change as required based on shifting priorities.
    • Ability manage internal milestones and complex project timelines for excellent execution



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