• Manager, CRM Strategy & Analysis

    Job Locations US-TX-Irving
    Posted Date 8 months ago(2/9/2018 5:45 PM)
  • Overview

    Manages the Customer Relationship Marketing strategy and analysis to drive new guests into the CRM database and deliver incremental profitability from current program members.



    Operationalize the CRM program:

    • Look at data strategically and formulate recommendations that are grounded in the customer with respect to stores, franchisees, merchandising products, operations etc.
    • Build & Develop an aggregate view of the customers on the CRM program with respect to their behaviors like purchase and employ strategies to maximize the value for customers, franchisees, 7-Eleven & Vendors.
    • Own the CRM program strategy in terms of the viability of the program for customers, vendors, franchisees & 7-Eleven.
    • Develop the role of CRM as an ecosystem approach, and the hub of all activity.
    • Engage with Marketing & Merchandising to leverage the CRM Platform as a channel of engagement with the consumers.
    • Engage with Marketing, Merchandising & Ops on the Financial model of the program leading to a Sales Plan.
    • Support Merchandising product goals toward executing the merchandising & operations strategy on the platform.
    • Contribute to & work with Marketing to inform the value proposition of the program to customers, franchisees & operations.
    • Contribute to & work with Loyalty Operations Mgr to have a consolidated Customer Program Strategy.
    • Lead the vision for future iterations of the CRM program, including new technologies, data sources.
    • Work across the organization to leverage CRM data as a driver for acquisition efforts.



    • Bachelors/4 Yr Degree
    • 7-10 years of experience, Marketing, Loyalty, Digital Marketing.
    • Proven expertise in segmentation development and analysis.
    • Strong skills external partnership development and the ability to build a strategic business case.
    • Strong communication skills and ability to influence decisions across functions that do not report directly.
    • Ability to manage multiple projects simultaneously and flexibility to change as required based on shifting priorities.
    • Ability manage internal milestones and complex project timelines for excellent execution.
    • Internal Posting Dates: 08/28 - 9/11



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