Execute go-to-market strategy to launch and support digital products and services. Provide customer insights and journeys for the purposes of targeting by the CRM team and for offer development by Merchandising.
Target Customer Segments and their Journeys: Identify and maintain Customer segments, their journeys and insights based on observed behavior; Be the steward of the customer journey.
Understand it in detail and identify key opportunities for additional testing and optimization across all channels.
Work with CRM data teams to enrich and influence customer segments, journeys and insights.
Work with CRM to identify opportunities for targeting.
Support 7Rewards coupon process: Identify trends, new products, promotional opportunity with Category Management & Marketing.
Determine relevant offers (w/Digital Loyalty). Ensure Digital and Marketing team integration.
Work closely with vendors to gather promotional and campaign detail (images, legal.
Work with partner agencies to develop and implement creative.
Create verification on app offers and marketing elements that help support to drive future promotions Execute the Go-To-Market strategy including the Product launch plans for the Field and the store.
Lead digital creative development process for overall program.
Partners with CRM on email, text, e-commerce and with social teams to enhance and provide segmented marketing messages for the loyalty customer through all channels.
Messaging as it appears on collateral, website, blog, client support materials, and more based on Customer segments, Offer, and 3rd Party Partnerships.
Education: Bachelors/4 Yr Degree
Experience: 5-7+ years, Product or Customer marketing and/or loyalty marketing / CRM.
Computer proficiency in Microsoft Word, Excel and PowerPoint.
Ability to work cross-functionally to drive plans and results.
Strong analytical + organizational skills; ability to use customer data to drive decisions and plans.
Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment.
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We believe that to be effective leaders at 7-Eleven, we must think about the needs of our customers and our teams before we tend to our own needs. We call this Servant Leadership, and it's the foundation of everything we do here. As Servant Leaders, we are guided by core values that we live by every day. These values help us serve our customers, our teams and our communities. They are the heart of 7-Eleven and what makes us who we are.