• Marketing Project Manager - Digital Content

    Job Locations US-TX-Irving
    Posted Date 1 month ago(5/24/2018 4:37 PM)
    ID
    2018-41916
    Category
    Digital
  • Overview

    The Marketing Project Manager - Digital Content will work across digital marketing and product teams to develop, implement, and manage a breakthrough digital content marketing strategy. This new role will help to not only provide a strategic grasp of our digital content strategy, but will work cross-functionally to help to ensure that content across all channels is consistent and impactful.

     

    Responsibilities

    • Use data, customer insights, and creative problem-solving to develop digital strategies that provide customers with the most relevant, realtime content to increase engagement and traffic.
    • Substantiate claims made in content and work with necessary teams to secure approvals.
    • Work directly with an in-house creative team to move content through the creative pipeline, including writing creative briefs, managing compiling meetings, and providing consolidated feedback.
    • Take and manage digital content requests from marketing and product teams.
    • Manage all digital content reporting and analytics, with report-ins to leadership on a regular basis.

     

    Qualifications

     

    Education:

    • Bachelors/4 Yr Degree Optional

     

    Experience:

    • 5+ years, Digital marketing, content, advertising or related field.

    Skills:

    • Innovative spirit with a drive to deliver tangible business results.
    • Demonstrated ability to lead, take action, find solutions and see them through to implementation.
    • Track record of success within a digital or advertising agency, or an in-house digital marketing role.
    • Experience working in a fast-paced, collaborative and creative environment with the ability to prioritize, multitask and manage ambiguity.
    • In-depth knowledge of digital marketing concepts, platforms, tactics and technologies including digital advertising platforms (email, display, social, search, video, native).
    • The ability to evaluate data from online measurement platforms and working knowledge of marketing automation platforms and tools.

    Internal Posting Dates: 5/24 - 6/3

     

     

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