• Manager, Marketing Display Social

    Job Locations US-TX-Irving
    Posted Date 5 months ago(5/24/2018 4:41 PM)
    ID
    2018-41951
    Category
    Digital
  • Overview

    As a Manager of Display and Paid Social you will be responsible to define and execute the Paid media strategy across multiple display and social platforms. You will play a critical role in our digital marketing efforts to drive adoption of 7-Elevens Delivery and Pick-up services as well as institute campaigns to drive traffic to stores. You will be responsible for paid media campaigns to deliver growth and positive ROI and drive an analytics based test and learn agenda.

     

     

     

    Responsibilities

    • Lead development of strategic roadmap for paid media, marketing technology to support display marketing and testing schedule, while partnering on overall multi-channel strategy.
    • Set-up and launch campaigns across multiple display and social networks.
    • Set-up and launch campaigns across multiple display and social networks.
    • Work with Agencies to manage day-to-day performance, optimization, campaigns and programs.
    • Work with digital product management and traditional marketing teams to constantly plan to support new campaigns.
    • Define a test and learn strategy and drive analytics to continuously optimize for ROI Manage programmatic display marketing while leveraging DMP and CDP to build and optimize profitable campaigns to market to target segments.

     

     

    Qualifications

    Education:

    • Bachelors/4 Yr Degree Experience: 5-7

    Experience:

    • Minimum 3 years experience in managing Display and Social Media Marketing.

    Skills:

    • Well versed in AdWords, DoubleClick and other display networks.
    • Hands-on experience of developing and managing Paid Social campaigns.
    • Knowledge of DMP, DBM, DSP, CDP and other targeting platforms.
    • Hands-on experience of Data analysis tools (Teradata, SQL, Python etc.).
    • Knowledge Marketing Technology, Excellent Analytics and quantitative skills, experience in retail a plus.

    Internal Posting Dates: 8/28 - 9/11

     

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