• Marketing Manager - Fresh Foods

    Job Locations US-TX-Irving
    Posted Date 1 week ago(11/6/2018 3:45 PM)
    ID
    2018-51931
    Category
    Merchandising
  • Overview

    Develops Marketing communications and promotions that support the company franchisee operations while growing brand value and profitability in partnership with Merchandising leaders.

     

    Responsibilities

    • Manages development and execution of strategic fresh foods marketing plan in conjunction with corporate goals and objectives including execution of strategies and budget.
    • Ensure consistent brand design, personality and customer experience across all consumer touchpoints.
    • Leads all internal departments with development and delivery of fresh food content across all platforms.
    • Analyze customer and product research and consumer insights initiatives that deliver actionable fresh foods insights for the organization.
    • Leads development of customer and product CSAs that inform and build strategic Merchandising plans.

     

    Qualifications

    Education:

    • Bachelors/4 Yr Degree

    Experience:

    • 8-10+ years,  Brand Marketing, Food Innovation/Retail, Consumer Insights, Research & Analytics.
    • Understand strategic marketing concepts, developing short and long term objectives and translating them into opportunities.
    • Proven record of analyzing marketing trends and research to provide the organization with key consumer insights to drive business growth.
    • Previous experience building marketing plans utilizing customer insights for new items and platforms.
    • Ability to manage multiple agencies and projects simultanelously and deliver on time in a fast-paced environment.

    Internal Posting Dates: 11/6 - 11/16

     

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